Eric Carriere • January 20, 2023

7 Popular Cake Trends to Follow in 2023

Cake trends are never sitting still. Some cake designs may stay popular longer than others, but we’re always seeing new trends become popular while other design options fade away. 


Cookie Jar has already seen new trends gain popularity for weddings, birthdays, and other celebrations within the past few months. We take cake and bakery orders from Belleville, Prince Edward County, and surrounding areas for a wide range of events — and new cake trends are already taking shape in the area.


Ready to explore the latest cake trends already shaping 2023? We’ve got you covered.


1. Delicious Sheet Pan Cakes


Sheet pan cakes provide a level of simplicity that’s rapidly gaining popularity. However, instead of focusing intensely on its design, it’s all about flavour. 


Don’t worry, sheet pan cakes can certainly still look incredible with artistic designs, but they’re emerging as an economical alternative to more intricate and tiered cakes. Guests will appreciate and remember how the cake tastes while you make the cake a smaller chunk of your event budget.


All types of events are starting to go the sheet pan route, from weddings expecting plenty of guests, to corporate events, to birthday parties of all ages.


2. Cakes with Simplicity and Elegance


The past few years have seen the rise of more complex designs, like the prominence of boho designs. However, we see more interest in minimalistic, elegant designs.


This type of design uses carefully chosen complementary colours and minimal decorative elements. You might also see them referred to as minimalist cakes, but this trend focuses on sophisticated designs.


There are a few unique characteristics of a minimalist and elegant cake design, including:

  • Convey a sense of class and beauty
  • Not overly decorated
  • Generally round, although not a strict requirement
  • Strong focus on flavour
  • Typically only two or three carefully selected colours


This cake trend for 2023 isn’t necessarily limited to weddings — anything from corporate events to birthday parties might opt for this design to complement the overall decor.

3. Multicolour Cakes that Make a Statement


White cakes are still in-demand, but multicoloured cakes that break from tradition are one of the significant cake trends 2023. People are now choosing designs that stand out rather than blend with the rest of the decor. For example, a bold teal or green cake that contrasts with the rest of the event. 

You may also see traditional colours used creatively for an intentionally loud design. For example, black, white, and gold aren’t necessarily a new colour palette but making gold or black the dominant colour breaks tradition.


Our customers choose multicolour cakes for a range of events. They’re well-suited for less-formal events and birthday parties, but an expertly designed multicolour cake can be an excellent choice for weddings and formal occasions.


4. Floral Designs Now with Edible Flowers


One of the major cake trends we highlighted last year was creative floral designs, which are still in motion. However, the floral cake trend in 2023 has now evolved to include edible flowers. A specialized type of gum paste is used to craft realistic flowers that go well beyond the traditional icing flowers.


Edible flowers add a new spin to floral designs by making the impressive design part of the desert, and they even taste great. Of course, some customers will still choose the standard floral route without edible flowers, but including them in the design is rapidly gaining popularity.


It’s worth noting that the vital characteristic of this trend is the focus on artistic design. Lacklustre edible flowers won’t give the impression you might want, but expertly crafted edible flowers are an excellent addition to floral designs.


5. Dominant Black Cakes


All-black cakes, or at least primarily black, are one of the significant cake trends 2023, gaining momentum alongside multicoloured cakes. This bold option stands out in any environment, and its unexpectedness can complement the mood and decor of your event.


However, be aware that black cakes can be messy to eat due to the significant amount of black dye involved in the design. Therefore, you may want to warn guests and provide more napkins and wipes than usual. 


If you want your cake to make a strong statement, a black cake will undoubtedly stand out.


6. Multiple Bespoke Cakes Over Large Multi-Tiered Cakes 


You’ll still see multi-tiered cakes, but a new alternative has become a growing cake trend for 2023 - a selection of bespoke cakes to accommodate everyone at your event. 


This trend is most commonly found at weddings, where multi-tiered cakes have been the go-to for years, but it can apply to any event with an extensive guest roster.


Some couples now order a cutting cake for the big moment while also ordering various individual cakes for guests. Going this route provides a broader range of flavour options and accommodates specific dietary requirements, such as gluten-free, vegan, and low-carb.


Additionally, you don’t need to restrict your dessert options to cakes. You can offer a variety of baked goods, such as:

  • Cupcakes
  • Cookies
  • Macarons
  • Brownies
  • Donuts


We’re seeing more couples go this route instead of a single, large cake to offer guests plenty of options. It can also be more economical, depending on your order.


7. Custom Cake Toppers

From our perspective, writing directly on cakes has primarily run its course. Instead, custom cake toppers are leading the way.


Some people choose a funny or witty cake topper — others opt for a work of art. Fortunately, the range of toppers available only seems to keep growing. You’ll be able to find the perfect option for your event.


Instead of writing ‘Happy Birthday’ again, you can find a cake topper that cleverly conveys the same message and is artistically designed.


Additionally, the topper can serve as a memento instead of icing that will only live in pictures. Newlyweds usually keep their ‘bride and groom’ toppers — now, all events can adopt the same tradition.


Try the Latest Cake Trends at Cookie Jar Bakery

Fashion, interior design, and even automobiles have new trends emerge while others fade away. Cakes are no exception — what was in style last year might not be in style today—having a trending cake design at your event can significantly improve the decor.


Cookie Jar is always on top of the latest cake design trends while also being aware of what our customers in Belleville and surrounding areas prefer. So we know what’s popular — and we know how to bake and design it. 


Ready to order your next cake?
Contact Cookie Jar today to place your order, or drop by our store to get started.

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